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Don't Confuse Me With the Facts: Explaining Research-Based Information to Experience-Based Listeners
Online - Medford
Subjects: United States; Communications & information management
Author: Werts, Cybèle Elaine
Date: Jul/Aug 2009
Start Page: 26
Pages: 5
Abstract (Document Summary)

Librarians, information professionals, and online researchers -- people who work in data and statistics and who have an analytical turn of mind -- tend to understand that, while anecdotal information is useful to fill out a picture, it does not and cannot be a substitute for the facts. Most people create their sense of the world based on their personal experience. There is a need to be able to explain research or data-driven issues to people who are experience-oriented in terms of their listening, as well as their ability to integrate information. You cannot dismiss a statistical technique such as removing outliers without carefully considering the specific parameters of the particular data you're looking at. In the quest to use data in a way that reaches people effectively, just spewing it out is rarely going to be effective. Finding out the real question is really what the work is all about.

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