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The Systems Librarian: Practical Technologies to Foster User Engagement
Computers in Libraries - Westport
Subjects: INFORMATION STORAGE AND RETRIEVAL - SOFTWARE
Author: Breeding, Marshall
Date: Jul/Aug 2017
Start Page: 17
Pages: 3
Abstract (Document Summary)

Breeding discusses the advantages of Library Technology Guides site as a test bed for trying out strategies that may have the applicability to libraries. The techniques implemented to increase the exposure of Library Technology Guide include optimizing the discovery of content in search engines, dissemination of content via multiple channels and use of social networks and other personalized services. Developing high quality content of interest to clientele and presenting in it a way that highlights its value, to cultivate engagement. Also noted the essential of understanding the audience for the organization's information and techniques to facilitate its discovery.

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