Many people follow the lifecycle of technological innovation from concept-to-market-to-consumer. As a result, they know a lot about how new technology carries potential and excitement, but it also creates friction and may, ultimately, fail to launch. Ebooks present them with one of the more fascinating examples of how a promising technology evolves as it hits the real world of purchase decisions and corporate struggles for market dominance. 2017 offers the profession a fresh moment to assess the ebook not only as a substitute for print, but as a platform in its own right with advantages. Indeed, recent market trends invite widespread conjecture about where ebooks are headed. Libraries are hard at work establishing a lasting pipeline for econtent of every type to readers, with a strong emphasis on the circulation of ebooks. At the same time, publishers and authors (as well as Amazon) are in a new dance. Therefore, the author forecast an unsettled future for the relationships between authors and publishers.
Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.