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Marketing Matters
Information Today - Medford
Author: Padgett, Lauree
Date: Jul/Aug 2017
Start Page: 19
Pages: 1
Abstract (Document Summary)
Library Books Ads, Adds Patrons Being a child of the TV age, any time I hear the word "survey," what immediately comes to mind is the image of the cheeky British actorturned-FamiZy Feud-host Richard Dawson turning to a big board and bellowing, "Survey says?" Surveys are the basis for a marketing program at the Quincy, Ill., library outlined in the article "Great Marketing Starts With Great Surveys," by Ruth Cuthbertson, its marketing and events librarian. Cuthbertson, along with other Quincy Public Library (QPL) managers, determined that the best way to increase the visibility of the library in the community and spread the news that it had recently undergone a major remodel was through an extended marketing campaign. Crossroads Kathy Dempsey, longtime editor of MLS, wrote a special report, "At the Intersection of Technology and Marketing," about the Computers in Libraries conference (sponsored by Information Today, Inc.) that took place in March 2017 in Washington, D.C. By reading just a few of the takeaways she shared, you can see how many speakers focused on the demographics and the special needs within their communities. Citing the findings of a 2016 report, "Core Customer Intelligence: Public Library Reach, Relevance and Resilience," the president...
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