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Mixed Media: Sports and TV Commercials
Information Today - Medford
Subjects: TELECOMMUNICATIONS AND BROADCASTING TECHNOLOGY
Author: King, David
Date: Jul/Aug 2017
Start Page: 31
Pages: 1
Section: LiTe byte
Abstract (Document Summary)
Hops and Sugar Breweries jumped enthusiastically into the medium right after World War II, as noted at BeerHistory .com (beerhistory.com/library/holdings/beer_commer cials.shtml). For the youngsters out there, Caray was a baseball play-by-play guy for the St. Louis Cardinals and Chicago Cubs whose firsthand beer endorsements could interrupt plays on the field and press box interviews. Even for the era, you have to use a little of that movie suspension of disbelief for this one, since you...
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