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Information Today - Medford
Subjects: Multilingualism
Author: Padgett, Lauree
Date: Apr 2017
Start Page: 17
Pages: 1
Section: IN OTHER WORDS
Abstract (Document Summary)

[...]another factor to figure into the translation equation is SEO. Because people are going to search in their native language, media companies need to find a way to ensure their content is going to be found and understood across different global markets. [...]a good amount of information already exists about how to interact with these cultures, so it's not necessary to reinvent the wheel.

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