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Library Content Marketing, Empathy, and Giving Yourself Permission to Fail
Information Today - Medford
Subjects: Social networks; Libraries; Software; Creativity; Success; Audiences; Storytelling; Collaboration; Quality; Technology adoption; Library associations
Author: Howley, Brendan
Date: Jan/Feb 2017
Start Page: 12
Pages: 2
Section: THE RAZOR'S EDGE
Abstract (Document Summary)

Back to the Drawing Board OMD is a proprietary, branded content marketing newsroom to create, test, and publish multimedia experiences to improve both the quality and volume of FOPL member library marketing communications. [...]we turn the process inside out and begin to encourage our audience to co-create media with us-by sharing their library stories on our media channels. [...]the community tells the library's story. [...]when I come home from OLA [the Ontario Library Association annual convention], I get down, because all the energy we shared there disappears.

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