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Your URL Is Your Brand
Computers in Libraries - Westport
Subjects: Web sites; URLs; Libraries
Author: Breeding, Marshall
Date: Oct 2016
Start Page: 16
Pages: 3
Section: The Systems Librarian
Abstract (Document Summary)

A library's web address is a significant aspect of its identity and brand. It's hard to understate the importance of having a great URL for a library Web site that is simple, crisp, and easily remembered. The form of your library's URL conveys an impression of the library, apart from the content of the site. Naturally, the usability, content, and presentation of a Web site are paramount, but the form of its URL also warrants special consideration. It leads more visitors to a library's virtual presence than its street number directs patrons to its physical facilities. It is essential that you not even consider changing your library's URL unless it is absolutely necessary. Your library's URL is a fundamental part of its identity, which endures not only in links throughout the web, but also physically on business cards, stationary, promotional literature, and signage.

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