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The Razor's Edge: Navigating Digital Disruption
Information Today - Medford
Subjects: United States; Communications & information management; Chief executive officers; Public relations; Planning
Author: Howley, Brendan
Date: Nov 2015
Start Page: 14
Pages: 2
Abstract (Document Summary)

Libraries around the globe are scrambling for digital relevance. In this article, three progressive library CEOs share their thoughts on the future of their libraries and the future of libraries as social businesses. According to Julia Merritt, library director and CEO of Stratford Public Library, their challenge now is to create new relationships and rejuvenate old relationships with members of their community. Their imperative relates to the broader cultural importance and survival of libraries. For Rebecca Raven, CEO of Brampton Library, strategy is the key word. Only through a real understanding of what each of their unique communities, each branch, needs and wants from them and then responding accordingly will they be able to secure the support that they'll need to carry on. David Farnan is director of library and arts for Colorado's Boulder Public Library (BPL), said that Boulder's cultural and economic capital is a critical consideration in BPL's strategy, which focuses on engagement and sustainable brand-driven programming.

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