A team of experts takes an educated guess as to what the information industry will be talking about in 2016. Leigh Watson Healy, Chief Analyst, Outsell, said From 2013 to 2014, the total industry grew by 3.8%, from $738 billion to $766 billion. Search and aggregation continues as the growth front-runner, but they predict that marketing automation, analytics, and CRM (customer relationship management) will edge from second into first place during the forecast period. David Lee King, Digital Services Director, Topeka & Shawnee County Public Library, said three trends that he thinks will start impacting libraries in 2016 are Web sites, makerspaces, and Internet of Things. Justin Hoenke, Director, Benson Memorial Library, said libraries will continue to focus more and more on giving the communities they serve exactly what they want. In an effort to stay relevant in an increasingly digital age, they'll see the modern public library turn more toward community-focused programs and collections.
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