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Bing and Its Summer Fling
Information Today - Medford
Subjects: United States; Internet services industry
Author: Arnold, Stephen E
Date: Sep 2015
Start Page: 14
Pages: 2
Abstract (Document Summary)

Bing, despite its baggage, has become the No. 2 web search system in the US. Web search market share data can be notoriously slippery. Search Engine Bing is the direct descendant of Live Search and MSN Search. Since Microsoft rolled out Bing in 2009, the number of services available via Bing reveals Microsoft's fecundity and hints at the company's willingness to try anything and everything to generate more traffic. The biggest boost to Bing's traffic was a deal with Yahoo. When the author and his team were testing web search systems for clients, their data suggested two interesting hypotheses. The first is that Microsoft's engineers were studying Google's results and making adjustments to replicate the Google output. And the second is that for some queries, Microsoft did not spider certain sites as deeply as did the Google content-processing system. Bing, when it comes to on-point information access is, "a faded summer love."

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