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Pricing, Promotion, and Principles
Information Today - Medford
Subjects: United States; Professional services not elsewhere classified; Marketing
Author: Quint, Barbara
Date: Dec 2014
Start Page: 17
Pages: 1
Section: VIEW POINT
Abstract (Document Summary)

The pricing structure for the Gale Directory Library service follows an all-too-familiar model used by vendors selling to the library market, a pricing structure that does not really "permit meta searching". The information industry should realize that pricing structures affect the ability of librarians to promote use of the industry's products or even awareness of their products' existence The bottom line is that pricing should promote usage and awareness of useful sources. The basic guiding principle for all information professionals -- librarians, information brokers, and information industry staff members -- should be to get the information product to everyone who needs it. Pricing is just another component in achieving that goal.

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