Given the all-encompassing nature of the Internet in people's lives, it is easy to forget that it is a comparatively new phenomenon. While its underpinnings date back to the 1960s as a communication, ecommerce, and social media platform, for the most part the Internet is barely out of its teens. The social media environment is even younger. Facebook Likes, viral video hits, and Twitter followers are now measures of business marketing success as much as Nielsen ratings and Q Scores. However, social media does not just impact businesses through marketing, it does so through their employees as well. Employers have begun to respond by introducing social media policies in their employee handbooks. The policies outline what they consider to be acceptable practices by their employees when posting on social media about the employer. Recently, the federal National Labor Relations Board has become a force in the investigation of employee termination and discipline claims arising from social media posts.
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