As the information industry continues to grow, according to Sal Provenza, the new CMO at Lucidea, many of the key players have merged and consolidated over the last few years. Provenza joined Lucidea with 20 years of extensive marketing, sales, and business development management experience from companies such as EOS, Microsoft, NCR, Galileo International, and CAIS Software Solutions. In his new role, Provenza and his team are responsible for all marketing functions within the organization, including marketing programs, sales lead generation, communications, conferences and other events, branding, collateral and Web site content, and content marketing and promotions.
Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.