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Digital Replicas Are Not Dead Yet
Information Today - Medford
Subjects: United States; Capital & debt management; Telecommunications systems & Internet communications; Publishing industry
Author: Sebastian, Jake
Date: Oct 2014
Start Page: 18
Pages: 1
Section: INSIDER'S PERSPECTIVE
Abstract (Document Summary)

If you're starting a digital publication that's based on an existing print edition, it's important to carefully consider your workflow and readership and the potential ROI of your project. For many publications, an enhanced digital replica edition makes sense both financially and creatively. Of all the variables to consider, workflow is the most immediately obvious concern. The workflow from print to digital must be inexpensive and must require as few additional human resources as possible. This means automated workflows, and they're increasingly becoming the solution of choice for forward-thinking, high-volume publishers. The fact that digital replicas have drawn criticism from some corners of the digital publishing industry doesn't mean that they're necessarily the wrong creative choice or that it's impossible to design layouts that work equally well in print and digital formats.

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