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Vox Has Explaining to Do
Information Today - Medford
Subjects: United States; Telecommunications systems & Internet communications; Broadcasting & telecommunications industry
Author: O'Leary, Mick
Date: Oct 2014
Start Page: 17
Pages: 2
Section: DATABASE REVIEW
Abstract (Document Summary)

The Internet age has been very tough on newspapers. They have suffered the loss of print ad and circulation revenues to the web as the Internet has changed media consumption habits entirely. Nevertheless, the news business is more vibrant (if not more profitable) than ever before because there are many new players that are putting a new spin on venerable and important news functions. As for regular news reporting, the new players strive to put an inventive spin on news with innovative strategies. Vox (vox.com), a brand-new entrant, aims to explain things better than anyone else. Conventional newspapers and news sites are arranged by sections: news, features, and sports, etc. Vox is also arranged in sections, but by mode of explanation rather than by subject. These modes are expository forms that quickly and simply explain complex, ongoing stories. It's too early to tell if Vox will be a niche player or a widely followed go-to news property, but conceptual factors hint toward the former.

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