In July 2011, Eric Garland, a strategic trends researcher, explained the future of search. He observed that the future of search is not in links, it is in relevance. The 3-year-old statement encapsulates the shift that has fractured information retrieval. The upheaval has affected acres of real estate along the information superhighway. The author's view is that the fast dancing at Google+ and Twitter are indicators of Facebook's services and tactics. Google+ was not able to thwart Facebook's social media reach, and Twitter's messaging was not able to provide a service that could block Facebook's expansion. Several observations are warranted. First, Facebook seems to be exerting the type of invisible force field that Microsoft once exerted. Second, the idea that search and instant messages are the drivers of online activity may be partially correct. Third, Facebook may have solved a far harder problem: building a userbase that's dependent on the actions of its users.
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