Some may say that what's hot today might be not so hot tomorrow, but Eileen Bramlet, the new VP of marketing at the Software & Information Industry Association (SIIA), feels that today's trends may be bigger than ever. One never knows, so organizations and businesses have to be open-minded, continually examine the way they're doing things, and keep pace with all that is moving at warp speed." As VP of marketing, Bramlet spearheads a division of professionals who drive marketing, industry awards, the Web site, design, social media, conference logistics, and overall branding initiatives for SIIA.
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