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Getty Images' Copyright Workaround
Information Today - Medford
Subjects: United States; Other services; Telecommunications systems & Internet communications
Author: O'Leary, Mick
Date: Jun 2014
Start Page: 19
Pages: 1
Section: DATABASE REVIEW
Abstract (Document Summary)

Copyrights are widely violated because of both ignorance and disdain. And that was happening in 1976. Now, in 2014, the Internet and digital content have exerted an enormous multiplier effect. There's now vastly more copyrighted content. And there are vastly more violators. The image providers have taken note. In March, Getty Images announced a new paradigm in image access. Millions of its images are now available for noncommercial use, without licenses or fees. The free content is intended for digital deployment in Web sites, social media, and blogs. Available images have an embed code that can be pasted into these digital platforms and links back to Getty's Web site. The result of Getty's big move will take time to unfold.

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