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Charmed, I'm Sure: AIIP Charts the Course in Baltimore
Information Today - Medford
Subjects: United States; Professional services not elsewhere classified; Non-profit institutions; Marketing
Author: Ojala, Marydee
Date: Jun 2014
Start Page: 16
Pages: 1
Section: report from the field
Abstract (Document Summary)

AIIP (Association of Independent Information Professionals) held its annual conference Apr 2, 2014-Apr 6, 2014, in Baltimore, aka Chami City. As with most AIIP conferences, the emphasis was more on running an information business than on gaining the necessary skills to do research. Several vendor preconference sessions, from the American Psychological Association; LexisNexis; Statista Inc; and Hoover's, effectively updated AIIP members on new developments and the effective use of search tools for these information sources. Lee Rainie, director of the Pew Research Center's Internet & American Life Project, delivered the Roger Summit Award Lecture in which he described three revolutions in technology. Meanwhile, marketing is of prime interest to independent information professionals. Moreover, several sessions featured advice from AIIP members.

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