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Accelerating Into the Cloud: Engaging Customers and Fueling Growth
Information Today - Medford
Subjects: United States; Planning; Information technology management
Author: Lang, Andrew J
Date: Jun 2014
Start Page: 9
Pages: 1
Section: INSIDER'S PERSPECTIVE
Abstract (Document Summary)

Companies are seeking competitive differentiation by leveraging information to create a deep understanding of their customers in order to offer innovative and highly personalized products and services. The challenge is sustaining a competitive advantage once it is achieved. Accelerating into the cloud is a key factor for enabling sustainable innovation, which is essential for companies seeking to achieve competitive advantage. Managing the technology transformation to the cloud and unleashing the potential of customer engagement solutions that fuel corporate growth are critical roles that today's IT teams must drive. Planning the right approach and leveraging emerging cloud management and operations capabilities are important considerations to keep in mind when embarking on the cloud journey.

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