When Lexus was looking for a new way to promote its cars in New York's Madison Square Garden (MSG), it turned to MetroClick, a software company that builds custom, advertising-focused installations for businesses. MetroClick installed interactive video walls and kiosks on the terrace level of MSG as part of the stadium's billion-dollar renovation project. Visitors can use the touchscreen kiosks to enter MSG/Lexus sweepstakes, find Lexus dealers nearby, and view content about Lexus cars and MSG sports teams on the video walls.
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