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MetroClick: Cutting-Edge Interactivity
Information Today - Medford
Subjects: Short article; United States; Software & computer services industry
Author: Scardilli, Brandi
Date: Jan/Feb 2014
Start Page: 35
Pages: 1
Abstract (Document Summary)

When Lexus was looking for a new way to promote its cars in New York's Madison Square Garden (MSG), it turned to MetroClick, a software company that builds custom, advertising-focused installations for businesses. MetroClick installed interactive video walls and kiosks on the terrace level of MSG as part of the stadium's billion-dollar renovation project. Visitors can use the touchscreen kiosks to enter MSG/Lexus sweepstakes, find Lexus dealers nearby, and view content about Lexus cars and MSG sports teams on the video walls.

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