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Information Today - Medford
Subjects: United States; Communications & information management; Marketing
Author: Padgett, Lauree
Date: Jan/Feb 2014
Start Page: 25
Pages: 1
Section: IN OTHER WORDS
Abstract (Document Summary)

The "How-To" feature in the November/December 2013 issue of MLS: Marketing Library Services tells of the Mid-Continent Public Library's (MCPL) branding success story. Jim Staley, MCPL marketing and communications director, shares how the library took a preemptive move to attempt to answer the one question that never seems to go away: "Are people still going to use libraries? As the team discussed MCPL's general philosophy, one word kept popping up: "access." As an end-of-the-year blowout, the entire December 2013 issue of The Information Advisor is devoted to all things Big Data. Five major topics on Big Data are covered: applications and uses; datasets for business research; Big Data search engines; barriers and challenges; and the information professional's role.

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