Difficult as it may be to believe in this digital world, the microfilm business is still going strong. ProQuest, which has the largest commercially available microform collection in the world, adds millions of microfilm images each year. The New York Public Library and other institutions continue to house microfilm for their patrons. And companies such as ST Imaging create new products that make microfilm viewing a simple, easy-to-use process for researchers. Chris Cowan, ProQuest's VP of product management, believes there are three reasons microfilm has not gone the way of the floppy disk: archival value, ownership ability, and highly specialized microfilm-only information. Cowan believes that microfilm's niche is in graduate studies and faculty research, where researchers want specialized, sometimes obscure, information.
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