Not many people would say they read too much, says Bryan Batten, founder and CEO of eReatah, a new ebook subscription service. But plenty of people need help in finding their next great read, and that's where eReatah comes in. eReatah is a combination of the words "e-read" and "cheetah," says Batten, to convey the idea of reading quickly. The company's goal is to allow people to read more content while paying less. They're really trying to help people discover new books, and not waste a lot of their time reading things that they don't really enjoy, says Batten.
Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.