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eReatah: Quick Ebook Subscriptions
Information Today - Medford
Subjects: United States; Short article; Publishing industry
Author: Scardilli, Brandi
Date: Dec 2013
Start Page: 28
Pages: 1
Abstract (Document Summary)

Not many people would say they read too much, says Bryan Batten, founder and CEO of eReatah, a new ebook subscription service. But plenty of people need help in finding their next great read, and that's where eReatah comes in. eReatah is a combination of the words "e-read" and "cheetah," says Batten, to convey the idea of reading quickly. The company's goal is to allow people to read more content while paying less. They're really trying to help people discover new books, and not waste a lot of their time reading things that they don't really enjoy, says Batten.

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