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Findaway World: Adapting to the Market
Information Today - Medford
Subjects: Product planning & development; United States; Electrical & electronics industries
Author: Brynko, Barbara
Date: Oct 2013
Start Page: 28
Pages: 1
Abstract (Document Summary)

Most businesses usually don't get a second chance in today's competitive marketplace. But Findaway World is one enterprise that has succeeded in reinventing itself not once, but twice, since it was originally founded in 2004. Mitch Kroll, co-founder and CEO, credits agile management in helping the company pivot its business strategy to adjust to changing market needs. The key to Findaway World's winning formula lies in its flagship Playaway device, a self-playing digital media player that is preloaded with content. With the recent introduction of Playaway Bookpacks to the product line, Kroll sees the company's reach into the library market expanding.

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