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PublishThis: Content at Your Fingertips
Information Today - Medford
Subjects: United States; Software & computer services industry; Company specific; Telecommunications systems & Internet communications
Author: Griffin, Donovan
Date: Oct 2013
Start Page: 10
Pages: 1
Section: IT SPOTLIGHT
Abstract (Document Summary)

When you come up against a big problem, sometimes the only thing you can do is to fix it yourself. Matthew Kumin and Scott Decker learned this firsthand while working for the automotive site Edmunds.com. During the time they were there, both men saw how difficult it was to scale content the traditional way -- by adding more and more writers to the payroll -- so they devised an alternative solution, and PublishThis was born. PublishThis is a software-as-a-service licensing model. Customers license the tools from PublishThis and gain access to a content manager, which includes a content discovery and a curation workflow system. For the past 5 years, PublishThis has been working on its proprietary search and content discovery technology to better refine accurate content delivery.

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