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Balagula: A Knovel Approach
Information Today - Medford
Subjects: United States; Professional services not elsewhere classified; Planning; Communications & information management
Author: Brynko, Barbara
Date: Sep 2013
Start Page: 1
Pages: 2
Abstract (Document Summary)

Open the front door to Knovel's new offices in Manhattan, and you won't see rows of cubicles or a maze of hallways. What you will see is one huge room, natural lighting, wide tabletops with staffers working side by side, and floor-to-ceiling whiteboards with notes and formulas scribbled from top to bottom. The space is open, transparent, and functional, a reflection of the strategic philosophy from Ella Balagula. Balagula stepped in to lead at Knovel after Elsevier acquired the technical information reference company for engineers in January 2013. On the homefront going forward, the focus will be on developing partnerships and adding trusted content across all collections. This year, content for Knovel will increase between 15% and 30%, depending on the collection, and interactive objects, including charts and graphs, will reach a record 125,000, representing a 25% boost. With the anticipated shortages of experienced engineers in the workforce and the expected increase in demand in the next decade or two, Balagula's long-term strategy is already taking root.

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