It's time to change the conversation in search. Going forward, start thinking of search not as a commodity, with certain implementation hardships, but, rather, as a value-add and key differentiator, driving value in important market segments, and changing the entire user experience. Here's how search can be a game changer: It can adaptively change every element of every mobile, social, and ecommerce app. In ecommerce, faster, friendlier forward search as you type can be used to lower bounce rates, raise conversions, and improve ROI. Across many implementations, you can start to see the real benefit of handing tools to great search integrators. These are experts who have not previously had the tools in their toolkits.
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