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SRCH2: Out-Googling Google
Information Today - Medford
Subjects: United States; Communications & information management; Internet services industry
Author: Arnold, Stephen E
Date: Jul/Aug 2013
Start Page: 18
Pages: 2
Section: REDEFINING SEARCH
Abstract (Document Summary)

With Google dominating search, you can ask the question whether there is room for other search systems. blekko, DuckDuckGo, and Yandex have captured more media attention than some of the search newcomers. In spring 2013, an aggressive public relations and marketing campaign pushed SRCH2 into the author's over-flight monitoring system. The Next Web's coverage of SRCH2 stressed that the firm was founded by former Google professionals. The idea is that SRCH2 is purposefully built to deliver a Google-style solution to enterprise licensees. Google tried to put "Google in a box" with its Google Search Appliance. Though the appliances are still available, the features have lagged behind what Google offers to its consumer customers.

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