If you're an app developer and plan to make your app available in the Apple App Store, you will have to make one of two seemingly straightforward choices: dedicate precious time and money to developing your own custom-made, end-user license agreement (EULA) or click to adopt Apple's standard EULA as is, instantly and free of charge. Now, the latter choice may seem like the obvious one, but think before you leap. The EULA, which is the main agreement governing end users' use of your app, explains the rights and obligations of both parties: the end user and you as the app licensor. While Apple's EULA does somewhat limit your exposure as the licensor (e g, by including a warranty disclaimer and a prohibition on copying and reverse engineering the app), Apple gives you the opportunity to use your own form to address risks specific to your app and business. In that case, the Apple EULA will not apply.
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