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The Challenge of Being Google
Information Today - Medford
Subjects: United States; Internet services industry
Author: Pike, George H
Date: Jun 2013
Start Page: 22
Pages: 1
Section: LEGAL ISSUES
Abstract (Document Summary)

It must be challenging to be Google these days. On one hand, it is a huge and very successful company. In barely 15 years, Google has gone from a tech startup founded by a couple of graduate students to being one of the most dominant forces in the information industry. In its core search business, Google commands a 67% market share for search engine use in the US and around the world, according to a recent survey. It has also expanded its technology portfolio well beyond its original search engine services to develop widely used products and services such as the Android smartphone platform, as well as consumer apps and services that include Gmail, Google Earth, Picasa, Google Translate, and the Google Chrome Web browser.

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