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Evolphin: Managing Digital Assets
Information Today - Medford
Subjects: United States; Software & computer services industry; Product planning & development
Author: Brynko, Barbara
Date: Jun 2013
Start Page: 28
Pages: 1
Abstract (Document Summary)

Mad Men's Don Draper doesn't come up with showstopping advertisements on the first try. He brainstorms an idea with his creative team from concept to masterpiece. And as a creative team chums out progressive iterations of a project, these versions need to be saved, stored, and revisited. This can devour storage space and zap bandwidth. There is a rapid escalation in the volume of digital assets, says Brian Ahearn, CEO of Evolphin Software. Evolphin, based in the tech-savvy Silicon Valley, spent time and due diligence getting to the core of the problems facing a creative team; in response, Evolphin, with eight patents pending, built Zoom 4.0, a solution to streamline the challenges of digital asset versioning and workflow management.

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