Mad Men's Don Draper doesn't come up with showstopping advertisements on the first try. He brainstorms an idea with his creative team from concept to masterpiece. And as a creative team chums out progressive iterations of a project, these versions need to be saved, stored, and revisited. This can devour storage space and zap bandwidth. There is a rapid escalation in the volume of digital assets, says Brian Ahearn, CEO of Evolphin Software. Evolphin, based in the tech-savvy Silicon Valley, spent time and due diligence getting to the core of the problems facing a creative team; in response, Evolphin, with eight patents pending, built Zoom 4.0, a solution to streamline the challenges of digital asset versioning and workflow management.
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