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What Were You Thinking?!?
Online Searcher - Medford
Subjects: United States; Marketing; Communications & information management; Public relations; Safety management
Author: Quint, Barbara
Date: May/Jun 2013
Start Page: 33
Pages: 2
Section: The SEARCHER'S Voice: SEARCHER'S VOICE
Abstract (Document Summary)

Most often when companies make inappropriate moves, it is the result of getting caught between two smart strategies, both pulling in opposite directions. A near-term strategy tells them to grab the money, while a long-term strategy calls for content/service quality issues to dominate. Success in the long-term requires both -- immediate revenue to survive and a high-quality reputation to prevail. Hard-headed business concerns have led vendors and investors as far astray as soft-hearted magnanimity. As a consequence, libraries struggling to pay library rates for products with low-priced consumer versions has become a frequent phenomenon. One thing is clear: Any pricing policy that ends up negatively affecting the quality of the product delivered and denying access is the worst case, violating any long-term strategy for success or even survival. And any policy that makes librarians look and feel foolish should make for enough bad press to affect near-term revenues as well.

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