A September 2012 publishing industry survey from Aptara Corp and Publishers Weekly highlighted an instance of a reporter for the tablet device industry posing a slightly different, though related, question on whether or not the publishing industry could "adapt to follow the online trend fueled by ebooks' rise, or if it was too old and archaic to function in a high-tech society." The answer received was a resounding "Yes," based on year-over-year results of an annual survey of ebook publishers. Publishers continue to try to find ways to make money from ebooks. Technology and the increasing availability of wireless connectivity are enabling and fostering this growth through, among other areas, the mobile device market (e.g., e-readers, tablets, and smartphones). This is not to say that "the" winning paradigm for ebook success has been achieved. There are still significant inefficiencies in the publishing of ebooks that result in the addition of time and cost to each title produced.
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