Since 2001, Nexcerpt has scanned billions of URLs, and analyzed hundreds of millions, across thousands of news, media, corporate, and government domains. The system was designed to derive rules for evaluating the relative value of news items based primarily on the sources' URLs. URL patterns reflect the standards of an organization, its offline resources, and its business practices. Many URLs provide hints of goals or missions; some reveal disarray in a technical realm or in an entire organization. To review your own URLs, consider at least the following points: 1. Your URL structure may be the first impression a reader has of your content. 2. As a rule, URLs with recognizable dates or digits point to valuable content. 3. Any Web site "design" should include schemes for efficient and readable URLs. 4. As a rule, noisy "random-looking" strings in URLs ignore points 1 through 3.
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