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Depicting and Deciphering Business Data
Online - Medford
Subjects: United States; Communications & information management
Author: Ojala, Marydee
Date: Nov/Dec 2012
Start Page: 51
Pages: 3
Section: the dollar sign
Abstract (Document Summary)

As the online world in general becomes more visual, business researchers are finding a great deal more than text in their search results. Clients expect more visuals as well. The technology to embed images, sound, and movement is becoming more transparent. If you simply need a graphic to illustrate a point, start with an image database. There are a number to choose from -- Google offers Google Images and Bing has its own image database. Yahoo! owns Flickr, which lets you search for photographs. For business research, often what you find with these general search engines isn't sufficient, relevant, or comprehensive. That's when it's time to turn to subscription databases, which are increasing both their visual content and findability. One good example is Gale Business Insights: Essentials. With clients increasingly expecting charts, graphs, and other images included in search results and reports, not to mention being pointed to relevant videos and audio files, it behooves business researchers to incorporate these materials and not only actively search them out but also create them if necessary.

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