Every information professional takes a different approach to starting a research project, based on both personal preference and the nature of the project. It's an axiom of knowledge management that uncovering tacit knowledge requires finding people who have that information in their heads. Similarly, a competitive intelligence technique is finding the right person to divulge critical information. The author's preferred resource for finding experts within academia would be ProQuest's Scholar Universe, but it is expensive. In this article, he suggests other options. Within each field, more limited directories are available. They're often a bit clunky to use, but in a pinch they work quite well. The Internet resources are: 1. Media Friendly (www.mediafriendly.com), 2. WhoRepresents.com (www.whorepresents.com), 3. Red Pages (www.theredpages.co.uk), 4. FENS Information Ltd (www.fensinformation.com), 5. AP Planner (www.applanner.com), and 6. TLO (www.tlo.com).
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