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IBM's Involvement With Open Source
Online - Medford
Subjects: United States; Software & computer services industry; Marketing; Public relations
Author: Arnold, Stephen E
Date: Sep/Oct 2012
Start Page: 42
Pages: 3
Abstract (Document Summary)

IBM's reputation for making systems work, delivering quality products and services, and being the safe choice for enterprise hardware and software has been largely unaffected by the economic gales blasting across the business landscape. IBM's success has come from intelligent choices about what businesses to pursue, how to maximize the benefit of its skilled workforce, and what products and services deliver margins to keep IBM stakeholders generally pleased with the financial performance of their IBM shares. If IBM had embraced open source search, IBM's reliance on open source software could be an important signal to other major enterprise software vendors. goodwill. IBM has made open source software work within sophisticated proprietary products and services. Most importantly, IBM has demonstrated that by wrapping open source with proprietary software, high-value services, and the Big Blue reputation, no one gets fired for buying IBM.

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