Displaying research results in a visual format adds impact and brings clarity where words often fail. Graphics add analysis. They help readers understand and remember the information in your deliverables. Value-added deliverables and the use of graphics are not new concepts. What is new, however, is how easy it's become to display information in visual formats. More and more sources offer options for downloading data in ready-to-use charts, graphs, and maps. Invest some time in learning how to use the tools that you already have for creating information graphics. Then decide if you need anything extra. Build templates for all your charts, graphs, and other information graphics. Start with the basics, and maintain a consistent look and feel across all types. Charts, graphs, diagrams, and maps turn information into insights and something that your clients can use. They add a layer of analysis that ultimately adds value to your services and deliverables -- and gives your clients a reason to turn to a research professional.
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