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Value, Vision, and Big Data
Online - Medford
Subjects: United States; Communications & information management
Author: Ojala, Marydee
Date: Sep/Oct 2012
Start Page: 5
Pages: 1
Section: homepage
Abstract (Document Summary)

Everywhere the editor looks, the phrase "Big Data" pops up. Her concerns regarding Big Data are somewhat different. She agrees that information professionals have a unique set of skills that manipulators of big data should rely upon and cherish. However, their value as analysts will be valued only if they have the vision to see Big Data as not confined to information retrieval or library collections -- it's customer preferences, tweets, student course choices, traffic patterns, crime data, astronomy, and more. It's predictions rather than retrieval, trend spotting across huge quantities of data rather than reading a few pertinent articles, and engaging with new forms of search technology that will create opportunities for information professionals. Information professionals must seize these opportunities and convince those outside the profession that they bring significant value to the Big Data world.

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