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Info Pros of a Feather Flock Together
Searcher - Medford
Subjects: Information professionals; Entrepreneurship; Conferences
Author: Shamel, Cynthia
Date: Sep 2012
Start Page: 12
Pages: 5
Abstract (Document Summary)

Every info pro wants to develop products and services that deliver value measurable by client satisfaction and revenue generated. IIPs have learned to maximize revenue by creating multiple revenue streams through repurposing existing knowledge. Cynthia Hetherington, AIIP Past President and president of Hetherington Group, explained how she does it. She applies her expertise in library science and private investigation to a range of products and services.

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