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Tools of Influence: Strategic Use of Social Media
Online - Medford
Subjects: United States; Telecommunications systems & Internet communications; Market research
Author: Fichter, Darlene
Date: Jul/Aug 2012
Start Page: 58
Pages: 3
Section: control-shift
Abstract (Document Summary)

Emerging tools try to determine who is influential by using social media channels. The latest one to create some buzz and attention is Klout, Inc. Klout uses algorithms to mine someone's Twitter, Facebook, Tumblr, Google+, Linkedln, foursquare, and other network accounts to rank a person or a brand's influence, Klout sees influence as "the ability to drive people to action". Whether you agree or not with the methodology Klout or other online influence tools such as Kred and PeerIndex use to rank people isn't crucial. Altimeter Group's Brian Solis thinks they measure social capital and potential for influence. One example or effective use or social media comes from the UK. The current government is implementing severe budget cuts that will result in library closures, reductions in service, and volunteer rather than professional staff. To fight back, UK librarians formed Voices for the Library.

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