Econtent providers must find away to identify when their information becomes "immeasurably valuable" to their customers and determine how to monetize that value. In the old days, of course, pricing was determined by activities -- your minutes online, the number of search queries, the CPU cycles used, and the number of documents displayed. The author has sometimes despaired that the old world of fee-based online services would ever manage to compete with the new world of information-as-a-commodity. Each online company focuses on its user interface, advanced search functionality, and powerful indexing tools, in addition to the differences of content. They miss the point that users expect any fee-based service to have a user interface at least as functional and intuitive as Google.
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