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For racing sponsors, it's time to choose
The CART-IRL split means that companies must decide where to put their money this year.
Indianapolis Star - Indianapolis, Ind.
Subjects: Marketing; Automobile racing; Corporate sponsorship
Author: Koenig, Bill
Date: Jul 13, 1996
Start Page: D.1
Section: BUSINESS
Abstract (Document Summary)

BILL KOENIG For sponsors of Indy-style auto racing, it's decision time: how much to spend and who gets the money. At this time last year, there were signs of trouble between the Indianapolis Motor Speedway and Championship Auto Racing Teams Inc., which supplied the bulk of "500" competitors.

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