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Country radio goes quiet; Format doesn't rope in enough listeners, company says
The Spectator - Hamilton, Ont.
Author: Arnold, Steve
Date: Nov 17, 2009
Start Page: A.13
Section: Business
Abstract (Document Summary)

"Like any business, we had to look at our long-term growth possibilities, and we didn't see long-term growth in country music," said Suzanne Carpenter, general manager of the three Corus Entertainment radio stations in Hamilton. "Country music is a niche, and once you have everyone who's that way inclined, there's no room for growth."

"We're profitable, but we've certainly been challenged by the economy," Carpenter said. "So far this year our sales have been soft, but they're recovering."

Hamilton has five FM and three AM radio stations serving an audience of 652,468 potential listeners over age 12. According to the most recent ratings by BBM Canada, CKLH (K-Lite) is the market leader with its adult contemporary music, followed in order by CHML (news/talk), CJXY-FM (classic rock), CING-FM (now classic rock), CKOC (oldies), St. Catharines-based CHTZ-FM (rock), CIWV-FM (smooth jazz) and CHAM (news/talk).

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