| Today's Paper | Traffic


Search thespec.com Search the Web

Advanced Search | Full Text Article Archive
 

Document
Basic Advanced Saved Help
 Buy Complete Document:   AbstractAbstract Full Text Full Text
Country radio goes quiet; Format doesn't rope in enough listeners, company says
The Spectator - Hamilton, Ont.
Author: Arnold, Steve
Date: Nov 17, 2009
Start Page: A.13
Section: Business
Abstract (Document Summary)

"Like any business, we had to look at our long-term growth possibilities, and we didn't see long-term growth in country music," said Suzanne Carpenter, general manager of the three Corus Entertainment radio stations in Hamilton. "Country music is a niche, and once you have everyone who's that way inclined, there's no room for growth."

"We're profitable, but we've certainly been challenged by the economy," Carpenter said. "So far this year our sales have been soft, but they're recovering."

Hamilton has five FM and three AM radio stations serving an audience of 652,468 potential listeners over age 12. According to the most recent ratings by BBM Canada, CKLH (K-Lite) is the market leader with its adult contemporary music, followed in order by CHML (news/talk), CJXY-FM (classic rock), CING-FM (now classic rock), CKOC (oldies), St. Catharines-based CHTZ-FM (rock), CIWV-FM (smooth jazz) and CHAM (news/talk).

 Buy Complete Document:   AbstractAbstract Full Text Full Text

Most Viewed Articles  (Updated Daily)



this
SITEMAP
thin line


thin line
Metroland Media Group Ltd. (West) Websites: Hamilton Spectator | The Record | Guelph Mercury
thin line
Spec.com : Contact Webmaster | Privacy Policy
thin line
Hamilton Spectator : About Us | Contact us | FAQ | Carrier Application | Community Partnerships | Subscribe Now
thin line
Advertise With Us: Media Kit
thin line
Initiatives: Newspaper in Education | The Pulse |
thin line

Digital Media Centre
© Copyright 2007 Metroland Media Group Ltd. All rights reserved.. The reproduction,
modification, distribution, transmission or republication of any material from
www.thespec.com is strictly prohibited without the prior written permission of
Metroland Media Group Ltd.
Metroland West Media GroupTorstar Digital