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Seeking the right problem Creative success requires spotting what's wrong in the first place
[Final Edition]
The Spectator - Hamilton, Ont.
Author: Mitchell, Paul
Date: Jan 28, 1995
Start Page: C.22
Section: Money
Abstract (Document Summary)

Dr. [Min Basadur], a University of Toronto engineering graduate who earned his spurs working for P&G in Hamilton, had one question when he received his assignment: What's hot wax?

It's part of a broader pattern of how companies and organizations can be creative and innovative, Dr. Basadur says. Through his research and continuing consulting work with industries, he has developed a how-to system called Simplex, an eight-stage method designed to help companies marshal their creative forces.

Barry Gray, The Spectator Dr. Min Basadur's first major challenge was to get car wash wax to stick to cars Solutions can't be found for problems unles the problem is properly defined and appropriate facts are assembled.

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