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SAVING FORD HIS JOB 1
WAY FORWARD: MORE PROBLEMS THAN EXPECTED SETBACKS: PICKUPS AND OTHER U.S. SALES OFF WORKING TO BE PROFITABLE BY 2009
Detroit Free Press - Detroit, Mich.
Subjects: Automobile industry; Appointments & personnel changes; Trucks
Author: Webster, Sarah A
Date: Feb 25, 2007
Start Page: A.1
Section: NEWS
Abstract (Document Summary)

The executive who had fixed Mazda and just started untangling Ford's mess in Europe quickly put a personal stamp on his effort to fix the Americas division - the unit that makes and sells cars and trucks in the United States, Canada and Mexico. Miscalculations about the marketplace - specifically about consumer demand for more fuel-efficient cars and trucks - forced Fields to revamp his turnaround plan last year.

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