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Commercials as big as game
Florida Today - Melbourne, Fla.
Subjects: Advertising agencies; Federal courts; Professional football; Public relations agencies
Author: Kotala, Carl
Date: Jan 28, 2004
Start Page: 1
Section: Sports
Abstract (Document Summary)

Super Bowl commercials have become as big as the big game itself. Because no matter what happens between the New England Patriots and the Carolina Panthers in Super Bowl XXXVIII, they'll be talking about Frito-Lay's slapstick spot in which grandparents battle over a bag of potato chips just as much.

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