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Hillbilly Names Help 'Moonshine' Soda Pop Grab Teen-Age Sales
Mountain Dew Gains Big Share Of Market; White Light-nin', Kickapoo Joy Juice Show Up
By By RICHARD R. LEGER Staff Reporter of THE WALL STREET JOURNAL, The Wall Street Journal,
Apr 19, 1965

ATLANTA--What's in a name? Plenty--if it happens to be Mountain Dew, White Lightnin' or Kickapoo Joy Juice.

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